New season, new printed clothes and accessories

Posted on May 2, 2012 by ppmblog

As the new season is fast approaching and the weather (hopefully) starts to improve, there is a huge opportunity for those managing marketing and promotional activity to expand their promotional products in line with the sun.

Whether it is a change of uniform, extra accessories or just re-branding, a change is as good as a rest.

Branded uniforms

Branded Promotional Baseball Cap

Branded Promotional Baseball Cap

Lots of seasonal items are applicable in uniforms. Whether you are looking for outdoor or indoor worker clothes, there are options that are more appropriate for the brighter weather.

Baseball caps are often helpful for drivers who have to deal with sunshine whilst travelling or delivering. Cooler clothing such as cotton polo shirts are also good for the hotter weather.

Summer promotional products

Other stationary items are also more popular at this time of year. being on the road in the sun makes items such as sunglasses and visors handy. I have even seen samples of promotional sun block and lip balm – a great idea as a customer gift in the hot weather. And for those into golfing maybe some new branded golf balls or tees would be handy?

Dare I say it, if the weather doesn’t manage to hold then the winter products could come out too. Printed umbrellas are always handy to have in the boot of your car along with an embroidered fleece or raincoat if you get caught out.

Even items like pens, bags and folders can be created in brighter colours to fit in with the season, so why not use the opportunity to add some sunshine to your promotional items?

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Multi purpose promotional products

Posted on March 23, 2012 by ppmblog

Everyone is looking to save time and money these days, not least on promotional products. But there are plenty of time and money savers available to brand with your message and as a result, sales in multi-pirpose promotional products are on the increase. Many promotional product manufacturers are bring new dual function products out to meet this demand.

There are many products out there that meet the ‘multi-function’ criteria and most have been built using an already popular product. Some of my favourites include:

Multipurpose Printed Pens

Various styles are available if it is multi purpose printed pens you are looking for. Most popular types include a pen with a calendar in the barrell, a pen with other writing instruments on the opposite end (highlighters, pencils etc) and a more luxurious version with a laser pointer installed at the opposite end.

All of these ideas are really best used in very different environments. Someone on the road is likely to find the calendar useful, but the highlighter pen might be better suited to an office. The laser pointer is best in the hands of a trainer or someone who might host conferences and other meetings.

Branded USB Keys

Branded USB Key and Laser Pointer

Branded USB Key and Laser Pointer

USB keys are one of the favourite branded products available today – highly portable, valuable and useful – there are lots of people carrying one around with them all the time.

I spotted this multi function USB key earlier today – it also has a laser pointed installed and like the pen version, it is probably best suited to those that are giving presentations as they can store the file on the USB and use the laser pointer whilst presenting.

These are not the only multi function products available, there are many others. Speak to a promotional product supplier for more information on obtaining something suited to your visitors.

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Eye catching designs and ideas for promotional products

Posted on February 29, 2012 by ppmblog

It seems that everywhere we go at the moment we are bombarded with advertising – on the bus, walking down the high street, even on my personal computer there are adverts trying to grab my attention.

Using advertising space has worked for many businesses for a long time, but a huge amount of money is often spent by these businesses trying to get the advertising just right and appealing to the right market.

It is said there are many tricks to this and I believe in some cases these ideas can be easily transferred to the printing of promotional products and paperwork such as printed bags, pens, mugs and even leaflets.

Printed Text Tips

Bright Eco Canvas Promotional Bag

Bright Eco Canvas Promotional Bag

If you are printing onto a promotional product then taking time to consider the colour of the product itself is sometimes helpful. Not all products have to be white, and if your brand or logo is Blue and Yellow (for example) then purchasing a yellow pen and printing on it in blue text will help with increasing brand identity as well.
If you are printing paperwork such as leaflets I have a couple of tips for your designs. One of the vital ingredients of any promotional; paperwork is contact information. Using a shaded background and contrasting text colour can help to make your address / website / telephone number details stand out from the rest of the information.

Making use of the space you have available is important and having a message about your business is sometimes also helpful and ensures potential customers will know what you do.

Printed Image Tips

If you are using images in your promotional material, then making them ‘jump out’ is important. Some designers use shading and shadows to create a more realistic and 3D effect on their advertising.

Most importantly, if you are using images you should make sure it is clear what they are – sometimes an image title or comment on the advert is the best way of getting the point across, although it is not always necessary.

This is by no means a complete guide on how to print on your promotional products and paperwork, but hopefully provides a few tips to get people started.

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Welcome to the Printed Promotional Merchandise Blog!

Posted on February 3, 2012 by ppmblog

The printed promotional merchandise blog will provide latest news and useful information in the world of personalised products including:

  • Promotional Umbrellas
Promotioanl Golf Umbrella

Promotioanl Golf Umbrella

Suitable in a variety of circumstances, promotional umbrellas are a popular corporate gift for both the purchaser and the recipient. Branded umbrellas offer plenty of space for personalisation and come in several shapes and sizes including the popular executive golf umbrellas.

  • Promotional Mugs

As a desktop gift, mugs provide the largest print space to remind your customers of you at important moments. Besides this there are now a wider selection of styles available from standard china mugs to travel mugs and latte glasses, there is a suitable personalised mug for every situation.

  • Promotional Bags

Many companies look for promotional bags for use in a shop or showroom, but they are also useful at events and exhibitions when you might be handing out promotional materials such as brochures and leaflets. The term bags covers many items from standard carriers to luxury luggage – something for all budgets and requirements.

  • Promotional Pens

The printed pen is probably the most popular promotional gift available considering the low price per unit, speed of manufacturing and varying styles available. Plastic finishes are traditionally the most popular, but recycled and metal pens are also available amongst others.

  • Promotional Gifts

From keyrings to lanyards, clocks to novelty items, promotional gifts come in all sorts of shapes, sizes and varieties.

  • Promotional Golf

As a popular executive sport, there are many opportunities to provide colleagues with quality branded golf products for use on the course. The most commonly used items include golfing umbrellas, personalised golf tees and golf balls.

  • Promotional Clothing

Printed and embroidered uniforms are one of the beest ways of increasing brand awareness through your own work force, but some corporate clothing also makes an excellent promotional gift. Fleeces, caps, ties, gloves and jumpers all make excellent corporate gifts and branding can often be printed or embriodered depending on your preference.

  • Conference Folders

A popular promotional item for both clients and staff, the conference folder is a versatile and functional solution for workers who spend time on the road or in meetings. These folders have a wide variety of optional extras to choose from such as ring binders and calculators and come in several sizes including A4 and A5. Popular finishes include leather, faux leather, canvas and plastic.

Updates will be added regularly on all these styles of products, so be sure to visit us again soon for more information.

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